WHAT WE DOo

Welcome to a mobile-first approach where we make it easier for brands to talk to their consumers across all touchpoints. We combine the agility of a niche brand with the high-production values of fashion, beauty and lifestyle leaders. 

SOCIAL MEDIA

STRATEGY & MANAGEMENTO

Simply getting your content in front of people is not enough: it needs to stop them in their tracks, make them pay attention and feel part of your community to have an impact on the bottom line.

The Content Works will help you nurture a tribe of loyal consumers to grow your community, increase engagement and drive e-commerce  via:

  • Social strategy development

  • Social media account management, including community management and reporting 

  • Authentic content creation with the combination of service, entertainment and e-commerce, all underpinned by a consistent voice

  • Audience acquisition

  • Advertising campaign management and optimisation

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CAMPAIGN IDEATION, CREATIVe DIReCTION & productionO

Whether you're looking to rebrand or launch a new campaign, our creative team will bring a fresh lens to your business, providing a strategic creative approach to produce original imagery and video that captures the imagination, drives engagement and tells your brand story.

We work with Australia's best beauty, fashion and lifestyle photographers, videographers, stylists, scriptwriters, graphic designers and animators, and we’ll assemble the best team to suit your campaign.

 

For all shoots, we think cross-platform and consider all the owned, earned and paid content that can be created from it while understanding the visual and technical needs of each channel. We work across social, digital, eDM, print, OOH and POS. 

 
 

COPYWRITINGO

Good copywriting is more than just telling people what your business is about. It shapes your brand identity, assists with SEO and, now more than ever, offers value to consumers to help deepen their relationship with your brand by putting their 'what's in it for me?' requirement at the centre of the content. 

We work with copywriters that are experts in their category and can assist with all your copywriting needs including:

  • Blogs

  • eDMs

  • Website

  • Social

  • Product packaging and brochures

  • Press releases

  • Tone of voice

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BRANDINGO

Instantly communicate your purpose and position while establishing a distinctive visual identity.

Branding unifies and defines visual consistency across various consumer touchpoints and we can assist you with: 

  • Brand logo and visual identity

  • Graphic design

  • Digital design

  • Brand guidelines

  • Tone of voice

REPURPOSING CONTENTO

Make your global marketing assets work harder on social media with content produced through a mobile-first lens and with a clear understanding of the best execution for each channel.

Our team of social media experts, graphic designers and animators, can take your existing assets, including print, TV and OOH creative, and repurpose and optimise for mobile viewing that:

  • Adheres to social and digital best practices 

  • Tailored to meet local marketing objectives

  • Is seasonally, culturally and geographically relevant

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generating CONSUMER REVIEWSO

Authentic and honest consumer testimonials help to boost consideration and our sister company, The Review Works, is there to help you do just that.

 

The Review Works is a growing community who love to test products and trial services just as much as they like to read about them. Whether you have a new launch or an existing product you're looking to create hype for, we're able to seed out products to your desired demographic who will then write genuine reviews on your website of choice.