expertise matterso

Meet our team of fashion, beauty and lifestyle experts, who–together with our little black book of industry-leading creatives–are passionate about producing best practice cross-platform content.

alex noonanO

DIRECTOR

With almost 20 years' experience in media and content marketing, Alex has proven results in brand development and transformation. Her days as a leading beauty journalist resulted in her launching the number-one beauty website BEAUTY/crew, and then transforming luxury fashion brand, InStyle. Alex understands the power of good visual and written storytelling as well as the unique role of each platform in engaging and growing audiences. She is solutions-focused and excels at delivering best-in-class cross-platform content that engages the consumer while delivering targeted messaging. Her in-depth knowledge of fashion, beauty and lifestyle categories means she understands the importance of a brand’s heritage, position and subtle nuances.

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aMBER MACKAYO

CREATIVE DIRECTOR

Amber loves the thrill of creating engaging consumer-focused content that connects, using the right tone and format to suit each platform. With over 15 years' experience ideating and directing celebrity, fashion, beauty and lifestyle executions, Amber is as happy shooting on location in LA with an A-list celebrity, as she is working in a still life studio capturing the beauty of a new product release. With an enviable black book of local and international creative contacts, Amber is passionate about executing at an elevated level while maximising the output potential of every shoot.

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JOHANNA SZPETUNO

GRAPHIC DESIGNER

Johanna is a graphic designer who believes that design is one of the most powerful forces we experience: it reacts to the changes around us and is a key element in everything in our lives. Through her platform-specific design, she wants to tell a story, while imparting positive energy, and that 'feel-good' factor.