expertise matterso

Meet our team of fashion, beauty and lifestyle experts, who–together with our little black book of industry-leading creatives–are passionate about producing best practice cross-platform content.

WEB-01.jpg

alex noonanO

DIRECTOR

With almost 20 years' experience in media and content marketing, Alex has proven results in brand development and transformation. Her days as a leading beauty journalist resulted in her launching the number-one beauty website BEAUTY/crew, and then transforming luxury fashion brand, InStyle. Alex understands the power of good visual and written storytelling as well as the unique role of each platform in engaging and growing audiences. She is solutions-focused and excels at delivering best-in-class cross-platform content that engages the consumer while delivering targeted messaging. Her in-depth knowledge of fashion, beauty and lifestyle categories means she understands the importance of a brand’s heritage, position and subtle nuances.

aMBER MACKAYO

CREATIVE DIRECTOR

Amber loves the thrill of creating engaging consumer-focused content that connects, using the right tone and format to suit each platform. With over 15 years' experience ideating and directing celebrity, fashion, beauty and lifestyle executions, Amber is as happy shooting on location in LA with an A-list celebrity, as she is working in a still life studio capturing the beauty of a new product release. With an enviable black book of local and international creative contacts, Amber is passionate about executing at an elevated level while maximising the output potential of every shoot.

WEB-03.jpg
WEB-07.jpg

EMILY ALGARO

SOCIAL MEDIA MANAGER & COPYWRITER

Emily is a writer, editor and content strategist with seven years' experience in the media industry. Throughout her career, she's lent her voice to many influential titles, including Vogue Australia, Grazia, Harper's BAZAAR, Byrdie, Sydney Morning Herald, Gritty Pretty, Elle, and Who What Wear. With demonstrated expertise in content strategy and audience growth, Emily is passionate about amplifying the voices of beauty and lifestyle brands through digital storytelling.

LULU DOUGHERTYO

STUDIO MANAGER

Lulu has over 20 years’ experience in the media industry.

Previous roles as Managing Editor and Production Editor

of titles such as Marie Claire, InStyle and Woman’s Day have honed her skills in production, scheduling and, well, herding cats! Lulu works closely with the creative team to keep everything

running smoothly and to schedule.

WEB-06.jpg
WEB-09.jpg

SOPHIE AOUADO

JUNIOR SOCIAL MEDIA PRODUCER

Sophie has a passion for great content and staying up to date with all the latest social media trends, especially emerging platforms and features. When she’s not in the studio filming TikTok videos for clients, you’ll find her assisting on photoshoots, managing and nurturing social communities and keeping the TCW team up to date on all things Gen Z.

JOHANNA SZPETUNO

GRAPHIC DESIGNER

Johanna is a graphic designer who believes that design is one of the most powerful forces we experience: it reacts to the changes around us and is a key element in everything in our lives. Through her platform-specific design, she wants to tell a story, while imparting positive energy, and that 'feel-good' factor.

WEB-11.jpg

leading creativeso

Meet some of our favourite photographers, stylists and hair and make-up artists. 

Click on their portraits to read about these leading fashion, beauty and lifestyle experts.