expertise matterso

Meet our team of fashion, beauty and lifestyle experts, who–together with our team of industry leading creatives–are passionate about producing best practice cross-platform content.

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alex noonanO


With almost 20 years' experience in media and content marketing, Alex has proven results in brand development and transformation. Her days as a leading beauty journalist led her to launch the number-one beauty website BEAUTY/crew, and then transform luxury fashion brand, InStyle. She understands the power of good visual and written storytelling and the unique role of each platform in engaging and growing audiences. She is solutions focused and excels at delivering best-in-class cross-platform content that engages the consumer while delivering targeted messaging. Her in-depth knowledge of the fashion, beauty and lifestyle categories means she understands the importance of a brand’s heritage, position and subtle nuances.



Amber loves the thrill of creating engaging consumer-focused content that connects in the right tone and format to suit each platform. With over 15 years' experience ideating and directing celebrity, fashion, beauty and lifestyle executions, Amber is as happy shooting on location in LA with an A-list celebrity, as she is working in a still life studio capturing the beauty of a new product release. With an enviable black book of local and international creative contacts, Amber is passionate about executing at an elevated level while maximising the output potential of every shoot.

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Lucy has an energetic, can-do attitude with a knack for building meaningful long-term partnerships. With nearly two decades of experience in sales, media and creative advertising, she has worked with some of the world’s leading brands. As soon as you meet Lucy and hear her take on your business objectives, you’ll see her love for strategic planning and new ideas across multiple channels, while making you feel at ease. She truly loves building the best outcomes through tenacity, trust and helping brands connect successfully with their customers.



Sara is a data-driven social media strategist with six years' experience working with some of Australia's biggest brands. With an intimate knowledge of the best practice models for the major social platforms, Sara has a proven track record of delivering data-led content strategies to maximise revenue results and strengthen audience connection for both organic and paid campaigns. Her entrepreneurial spirit means she is passionate about delivering innovation and creating strategic solutions for clients.

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leading creativeso

Meet some of our favourite photographers, stylists and hair and make-up artists. 

Click on their portraits to read about these leading fashion, beauty and lifestyle experts.