WHY THE CONTENT WORKS.

Our premise is simple: through the major surge in B2C marketing opportunities and the decline in the local media outlets, it’s more important than ever for brands to take control of their own narrative. But that role is more complex than ever with all of the various platforms to communicate through. So we’ve assembled the best team of ex-editorial beauty, fashion and lifestyle creatives and social media experts to make it easier for brands to communicate at scale via your own channels (social, online, POS, eDMs), paid advertising and earned media.

FASHION, BEAUTY aND LIFESTYLE 
EXPERTS IN SOCIAL MEDIA AND 

CONTENT CREATIONo

WHY THE CONTENT WORKSo

Our premise is simple: through the major surge in B2C marketing opportunities and the decline in the local media outlets, it’s more important than ever for brands to take control of their own narrative. But that role is more complex now with all of the various platforms to communicate through. So we’ve assembled the best team of ex-editorial beauty, fashion and lifestyle creatives and social media experts to make it easier for brands to communicate at scale via their own channels (social, online, POS, eDMs), paid advertising and earned media.

SOCIAL MEDIA STRATEGY &  MANAGEMENTO

NURTURE A TRIBE OF LOYAL CONSUMERS TO GROW YOUR COMMUNITY, INCREASE ENGAGEMENT AND DRIVE E-COMMERCE.

end-to-end productionO

WE THINK CROSS-PLATFORM AND OFFER SCALABLE PRODUCTION SOLUTIONS FOR BROADER STORYTELLING, CAMPAIGN CONSISTENCY AND COST-EFFICIENCIES.

repurposing & localising contentO

MAKE YOUR MOBILE MARKETING WORK HARDER BY REPURPOSING EXISTING GLOBAL ASSETS FOR BEST PRACTICE ADVERTISING ON YOUR LOCAL DIGITAL AND SOCIAL PLATFORMS.

expertise matterso

Our team of Australia’s best beauty, fashion and lifestyle creatives have decades of category experience and understand the nuances of your brand and its history.

alex noonanO

director

"I've worked in fashion and beauty for almost two decades and, while there's now a plethora of ways to connect to the consumer, expertise and execution remain vital to drive engagement, loyalty and sales."

amber mackayO

creative director

"The challenge of taking a colour, a word, a fragment of an idea and transforming it into creative that captures the imagination of the audience is exciting and keeps me striving to produce engaging consumer content."

lucy pristelO

sales director

"My professional passions have always been for building strong, meaningful and true partnerships with my clients and to bring brands to life through strategic big ideas and clever executions."

sara ogdenO

social media strategist

"I am passionate about content that connects consumers and drives conversation. Nothing excites me more than clever creative paired with the power of social insight to drive business value."

"I have worked with Alex for over 12 years. Throughout that time we have worked on cross-platform campaigns, editorial executions and social media partnerships. Alex consistently puts the brand first, creating campaigns that have editorial impact as well as meeting brand objectives."

SARAH HUMPHRIES, DIRECTOR, SARAH HUMPHRIES AGENCY

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PO Box 78, Potts Point NSW, 1335

©2020 by THE CONTENT WORKS.