WHY THE CONTENT WORKS.

Our premise is simple: through the major surge in B2C marketing opportunities and the decline in the local media outlets, it’s more important than ever for brands to take control of their own narrative. But that role is more complex than ever with all of the various platforms to communicate through. So we’ve assembled the best team of ex-editorial beauty, fashion and lifestyle creatives and social media experts to make it easier for brands to communicate at scale via your own channels (social, online, POS, eDMs), paid advertising and earned media.

FASHION, BEAUTY aND LIFESTYLE 
EXPERTS IN SOCIAL MEDIA AND 

CONTENT CREATIONo

WHY THE CONTENT WORKSo

Our premise is simple: thanks to the major surge in B2C marketing opportunities brands need to communicate and engage with their consumers at more touchpoints and more frequently than ever before. But not everyone can tell your brand's story. To help you build a loyal tribe of consumers and advocates we’ve assembled an expert team of beauty, fashion and lifestyle creatives and social media natives who have a deep understanding of the category. We get into a brand's DNA to create content with purpose and communicate its unique positioning via your own channels (social media, online, POS, eDMs) and paid advertising. 

SOCIAL MEDIA STRATEGY &  MANAGEMENTO

From social strategy through to the execution of content creation, community engagement and targeted advertising, our socially native category experts nurture brand love, increase engagement and drive e-commerce.

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CAMPAIGN IDEATION, CREATIVe DIReCTION & productionO

Whether it's a new season campaign or a complete rebrand, we provide the creative vision for your business' evolution. We think cross-platform and offer scalable video and photography production solutions for broader storytelling and campaign consistency.

COPYWRITINGO

Are you speaking the language of your consumer? We match brands with copywriters that are category experts as well as experienced in communicating to your demographic. Let us help you unify your brand's positioning and purpose across all platforms including blogs, websites, eDMs, social media, product packaging, print materials and press releases. 

expertise matterso

Our team of Australia’s best beauty, fashion and lifestyle creatives have decades of category experience, and understand the nuances of your brand and its history.

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alex noonanO

director

"I've worked in fashion and beauty for almost two decades and, while there's now a plethora of ways to connect to the consumer, expertise and execution remain vital to drive engagement, loyalty and sales."

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amber mackayO

creative director

"The challenge of taking a colour, a word, a fragment of an idea and transforming it into creative that captures the imagination of the audience is exciting and keeps me striving to produce engaging consumer content."

"The team at The Content Works are exceptional in so many ways, from strategy to content creation and execution. Above all, they are fantastic partners. The entire team is collaborative, energetic and a joy to work with.”

MARNIE CARROLL, L'ORÉAL AUSTRALIA

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