ABOUT US

The Content Works was founded in 2020 and is at the forefront of fashion, beauty and lifestyle creative, working with some of the industry's most recognised global and local brands. It began on strong editorial foundations: Alex Noonan is the former editor of InStyle, long-time Beauty Director at Marie Claire and founder of beautycrew.com.au. That grounding still shapes the standard we hold every piece of work to, but it's the years since that have built who we are now: a team fluent in these categories, sharp on the platforms that move fast, and consistently ahead of where the industry is heading.

"I've worked in fashion and beauty for over two decades and, while there's now a plethora of ways to connect to the consumer, expertise and execution remain vital to drive engagement, loyalty and sales."

Alex Noonan, Director

L'ORÉAL GROUPE AUSTRALIA & NEW ZEALAND

"The team at The Content Works are exceptional in so many ways, from strategy to content creation and execution. Above all, they are fantastic partners. The entire team is collaborative, energetic and a joy to work with.”